How we work
Building the MVP is the beginning.
What happens after people encounter it determines what we do next.
- 01
Identify
Find a specific problem worth investigating, usually one encountered directly or repeatedly heard from people inside the industry.
- 02
Build
Create enough of the product to test the proposition properly, not a slide or a landing page.
- 03
Launch
Put it in front of real users and let them use it without persuasion.
- 04
Measure
Examine usage, retention, revenue and commercial interest. Read the evidence as it is, not as hoped.
- 05
Decide
Invest, maintain, license, sell, park or close. A decision is made, and it is allowed to be no.
Six outcomes, and only one of them is “keep going”.
- InvestProof justifies more time, money and focus.
- MaintainUseful and stable, but not the priority.
- LicenseWorth more inside someone else's product.
- SellStronger in the hands of an owner with distribution.
- ParkRight idea, wrong moment or wrong resource.
- CloseThe numbers said no and we accepted it.
Live or showing evidence
Usage, revenue signals or commercial interest already recorded.
- TA Tech Finder
- lunaMIND
- Comperi's underlying BD system
- ATS Scout
- In My Reelhouse
Newly launched or awaiting validation
Built and live, with the validation work still to be completed.
- RoadSift
- PlanMyThing
Concept or MVP concept
A defined problem and an early product representation. No customers claimed.
- fios
- Hiro
- Bagzi
- Comperi as a multi-user commercial product
Stages change as new evidence becomes available.